Descriptor
Source
| Currents | 1 |
Author
| Rollins, Kent D. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Media Staff | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Rollins, Kent D. – Currents, 1986
A monthly TV program called "Arizona Alumni Forum" is described, which was part of the University of Arizona Alumni Association's total communication strategy. Getting started, figuring the budget, getting on the air, being the perfect host, and taping the program is discussed. (MLW)
Descriptors: Alumni, Alumni Associations, Broadcast Television, Case Studies
