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Larson, Wendy Ann – Currents, 1991
Fifty alumni association administrators offer tips on how they save money or make their programs more cost effective in a variety of administrative areas including event programing, staffing, postal services, support of chapters, looking for new sources of revenue, fees for services, publications, planning ahead, and sharing resources. (MSE)
Descriptors: Alumni Associations, Cost Effectiveness, Decision Making, Higher Education
Larson, Wendy Ann – Currents, 1990
A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)
Descriptors: Alumni, Alumni Associations, College Stores, Higher Education
McKee, Joan M.; Larson, Wendy Ann – Currents, 1991
Successful alumni travel programs require good organization, careful targeting, and attention to detail. Planning includes understanding audience demographics, choosing an appropriate tour, knowing current travel trends and constraints, selecting the best host for the group, calculation of costs and tax limitations, choosing a good agent, and…
Descriptors: Administrator Role, Alumni Associations, Alumni Education, Budgeting