Predominantly white colleges have had mixed results in efforts to raise money among minority alumni. Poor response to programs among this group is attributed to alienation because of campus racial incidents, limited family resources or heavier financial obligations, and resentment of their alma maters. (MSE)

Increasingly, colleges are offering affinity credit cards with attractive incentives as a marketing tool. Some in academe feel the trend may compromise educational objectives. Institutions may also face taxation on unrelated-business income generated through the cards. (MSE)

Statistics showing that the U.S. Hispanic population is getting larger and wealthier have altered perceptions that this is a community in need. College officials, particularly in states with large Hispanic populations, are courting Hispanic business owners and establishing networks through Hispanic alumni groups. However, some fear that…