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Direct linkJan K. Baumann; Nigel Halpern – European Journal of Education, 2024
Alumni associations are established by higher education institutions to formalise relationships with alumni, and to nurture alumni loyalty over time. This study investigates drivers of perceived value for an alumni association, and the effects that perceived value and satisfaction have on alumni loyalty. Data were collected from 1711 respondents…
Descriptors: Alumni, Alumni Associations, Educational Benefits, College Graduates
