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Direct linkMcCrea, Bridget – T.H.E. Journal, 2010
When Matthew Slaughter stood before a roomful of staff, community members, and former and current students at Minnetonka High School to receive the Distinguished Alumni award, the honor was not only his, but belonged in part to the effectiveness of a coordinated, integrated, multi-pronged online communication strategy. He reconnected with this old…
Descriptors: Communication Strategies, Alumni, Communications, Alumni Associations
