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Direct linkHay, Tina – CURRENTS, 2013
Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…
Descriptors: Higher Education, Team Sports, Sexual Abuse, Athletic Coaches
Peer reviewedMcCrea, Bridget – T.H.E. Journal, 2010
When Matthew Slaughter stood before a roomful of staff, community members, and former and current students at Minnetonka High School to receive the Distinguished Alumni award, the honor was not only his, but belonged in part to the effectiveness of a coordinated, integrated, multi-pronged online communication strategy. He reconnected with this old…
Descriptors: Communication Strategies, Alumni, Communications, Alumni Associations
