When Matthew Slaughter stood before a roomful of staff, community members, and former and current students at Minnetonka High School to receive the Distinguished Alumni award, the honor was not only his, but belonged in part to the effectiveness of a coordinated, integrated, multi-pronged online communication strategy. He reconnected with this old…

Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…