The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…

It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…

This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

Explains "purpose design," a planning and problem-solving strategy involving determination of planning purposes, generation and selection of solutions, specification of solution details, implementation, and evaluation. Describes the application of purpose design to the planning of an alumni association at Black Hawk College, a community…

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Alumni relations is defined as working to motivate alumni to be understanding and supportive of their university. The alumni association should be a community catalyst for moving people. A largely overlooked role for alumni is their involvement in the decision-making processes of a university. (MLW)

Alumni administrators must become full partners in institutional advancement and fund-raising. The salaries, access, and respect accorded alumni administrators must be at parity or near parity with development professionals. Some suggestions to further alumni/development partnership are provided. (MLW)

This article profiles "Northeastern University Magazine," discussing how this alumni magazine has changed its focus over the last several years to appeal to a younger audience and to present stories that cover the institution and its graduates as subjects worthy of study in themselves. (MDM)

Five worst enemies to alumni offices' long-range plans are identified: failure to dovetail office plans with institutional plans, turnover in personnel, not enough staff or money to meet goals, failure to review plans regularly, and structuring plans with too little latitude to shift priorities as needed. (MLW)

A number of factors keep college alumni staff and development officers from forging cooperative relationships, and campus and graduates suffer as a result. These factors include competition for resources and professional opportunities and stereotypes of administrator roles and characteristics. Successful partnerships require shared values and…

Stresses the value of community college alumni as college supporters, benefactors, and volunteers. Lists difficulties in organizing community college alumni associations. Reviews the history of the four-year college alumni movement. Suggests procedures for alumni identification and location, increasing involvement, organizational options, and…

Developing creative and appealing new college alumni programs need not be laborious and time consuming. A variety of familiar events and items can be sources of inspiration: a staff retreat, professional conference, a bulletin board, a telephone call, or the phone book. A positive attitude plays an important role in designing interesting programs.…

An audit can give easy-to-understand indicators of how the various parts of an alumni association are doing. Prepare for an audit by: identifying goals and the areas that are most symbolic of the well-being of the organization, and quantify what to measure. (MLW)

The Knight Commission on Intercollegiate Athletics has called for reform of college sports. Assistance from alumni in shaping that reform is appropriate and important. Associations can help by opening up discussion, taking a stand, involving alumni, and giving increased attention to sports in publications. (MSE)

An overview of the management basics every alumni director needs is presented, including: staffing, planning, managing money, budgets, and facilities management. (MLW)