The purpose of this study was to investigate whether giving to an institution by a graduate differs based on participation in various types of alumni programming. With the continuing cost pressures on higher education institutions, growing alumni donations is increasingly seen as a way to increase revenue. While alumni relations offices have…

Graduation day often includes an oration by a Vice-Chancellor or President reminding the newest cohort of alumni to "keep in touch" with their alma mater. Often, graduates dismiss this invitation instead of embracing this lifelong opportunity. As the only constant -- and constantly growing -- stakeholder group of higher education…

Education is the cornerstone of a nation's culture and an absolute necessity for economic prosperity and development. There is hardly any household in this country that is not concerned about the state of our education system particularly the secondary system. The structure is in a deplorable condition. Teachers are demoralized and disenchanted,…

Even before the economy took a nosedive, many institutions were seeing affinity revenue stagnate or drop. With institutional budgets constricting and alumni wallets shrinking, funding the alumni association might require some creativity. This article describes what alumni leaders do to keep funding stable when affinity revenue falters.

The purpose of this study was to gain a stronger understanding of the characteristics that influence membership levels at dues-based alumni associations serving public universities. Prior studies have demonstrated that alumni association members are more likely to give to their institutions; and their gifts, on average, are larger than those of…

There are more than 19,000 nonprofit organizations devoted to supporting public education in the United States. These organizations include booster clubs, parent-teacher groups, public education funds, scholarship funds, high school alumni associations, and others. This report assesses the current status of education support organizations;…

When the University of California at Los Angeles (UCLA) ended a $3-billion campaign in December, the effort was known as a success not only because of its large goal, but also because of the high participation by alumni. Three out of every 10 alumni made a donation, accounting for 22 percent of the total take. Now the institution faces the…

This study investigated the role of alumni in the financial support of higher education, explored student involvement as a means for understanding alumni involvement, and reported on the effects of having a student alumni association. Twenty-eight of 80 alumni associations contacted participated in the survey, and each of these had a student…

Describes how Mount Holyoke College and its alumnae association are in a messy public fight over money, specifically who owns an annual fund to which 51 percent of the college's alumni contributed last year. (EV)

Alumni relations is defined as working to motivate alumni to be understanding and supportive of their university. The alumni association should be a community catalyst for moving people. A largely overlooked role for alumni is their involvement in the decision-making processes of a university. (MLW)

Provides advice to small alumni offices on how to manage alumni relations and the annual fund campaign, noting that small offices need to develop a flexible attitude, consider the benefits of performing both tasks, work with people they can count on, manage their time carefully, and balance both activities. (MDM)

Oberlin College's alumni association group for gay and lesbian alumni provides a case study in setting up new affiliates. Comprehensive and practical guidelines that any interested alumni group can follow are needed. Groups that develop around sensitive issues raise the toughest questions for alumni administrators. (MLW)

Starting a special-interest alumni group based on race can be problematic. Painful memories still linger for many minority alumni. Louisiana State University's Tureaud Chapter was willing to operate within the alumni association's framework. The right mix of communication, programing, and financial support is needed. (MLW)

As a profession, alumni relations is moving from its ancillary function into the mainstream of safeguarding the life of universities. The development of alumni associations and alumni relations is traced from its beginning to this position of importance. (JMD)

It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)