Beth Kanter is working hard to get the word out about how best to get the word out. Kanter is CEO of Zoetica, which provides word-of-mouth communication services to nonprofits and socially conscious companies; a decade-long blogger on the topic of social media and nonprofits; and a popular conference speaker and trainer. She is also co-author of…

Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…

For the last few years, Georgia State University has taken steps toward becoming a more traditional college instead of a commuter school. It bought two Atlanta hotels to be used as residence halls, started a football team, and is building townhouses for Greek fraternities and sororities. "When alumni come back to campus, they are shocked at…

Many universities, colleges, and independent schools face the reality of geographically expanding alumni bases, likely combined with constant or decreasing budgets for alumni activities. Well-intentioned colleagues understand the potential power of a geographically diverse alumni network but do not always grasp the time and complexity associated…

As an educational leadership department chair or college of education dean you are increasingly facing the need to cut budgets and try to develop funds to keep your academic programs afloat. The use of oral history with your education alumni can serve as a way to bridge and remind both the institution and the former graduates of the value the…

A large sample of 33,000 university alumni records were cluster-analyzed to generate six groups relatively unique in their respective attribute values. The attributes used to cluster the former students included average gift to the university's foundation and to the alumni association for the same institution. Cluster detection is useful in this…

Dartmouth's class newsletter program has proved to be a simple but effective way to foster loyalty, affection, and support among their alumni. The newsletters also promote continuing education programs, act as informal career and placement networks, and find lost alumni. (MLW)

The experiences of several colleges and universities in expanding, streamlining, and enhancing alumni association regional programs are presented. Issues discussed include event attendance, offering services efficiently, conducting focus groups, designing events and selecting speakers, and communicating with leaders and members. (MSE)

In order to assure college fraternities their share of alumni resources at a time when colleges and universities are mounting aggressive institutional advancement activities also aimed at alumni, a model for Greek alumni relations programs is proposed. Greek associations face significant competition from the institutional advancement offices which…

A productive Catholic school alumni relations program seeks to involve each and every alumnus as an active supporter, strengthening and advancing both the school and Catholic education generally. This handbook introduces its topic by describing alumni program objectives and factors essential to program success. The booklet then discusses program…

Effective fund raising among graduate school alumni requires efforts that differ from those used with undergraduate alumni. Working with school-based or umbrella alumni organizations, staffing, and development of services and programs appropriate to this population are keys to success. Reunions, career roundtables, orientation, mentor programs,…

Some colleges and universities have found that alumni prefer to have ownership of their alumni association, and such a membership program can raise revenues for the institution while providing a valuable communication tool. A strong dues program can work well with an annual giving campaign. A variety of membership structures is possible. Details…

Tips are offered to college alumni directors and campus computer experts for communicating with each other regarding the institution's World Wide Web page. They concern making needs and capabilities clear and understanding the role of the other professional. (MSE)

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

Advice for college alumni administrators on selecting, preparing for, and working with a new president includes participating on the selection committee; getting to know the president and his administrative style; adopting the president's point of view; demonstrating to him the campus' assets; introducing him to alumni; and working cooperatively.…