In an effort to leverage students' positive community engagement experiences as they transition to and become alumni, Portland State University (PSU) embarked on a pilot "Continuing Engagement Program." This article provides a rationale for this effort, an overview of the programmatic elements, lessons learned, and future engagement…

Last summer, the University of Liverpool welcomed the 4,000th graduate of its online programs to its alumni community. This is a significant milestone in the expansion of their international footprint, considering that just five years earlier the university had enrolled half as many online. Equally as important as the growth of their online…

The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…

There's nothing like a worldwide financial meltdown to kick-start an alumni association's career networking offerings. In 2009, the Northwestern University alumni board provided clear direction to its regional affiliates and to the full-time staff working at the Evanston, Illinois, campus: Develop ways to purposefully connect alumni with each…

Beth Kanter is working hard to get the word out about how best to get the word out. Kanter is CEO of Zoetica, which provides word-of-mouth communication services to nonprofits and socially conscious companies; a decade-long blogger on the topic of social media and nonprofits; and a popular conference speaker and trainer. She is also co-author of…

In times of increasing skills shortage, regions and particularly non-core regions, need to attract highly-skilled workers. It is better for these regions to (re)attract highly-skilled workers that gained knowledge and contacts elsewhere and because they once lived in the region for study have already ties to the university region than trying to…

Colleges, schools, and faculties at large universities form strong academic bonds with students. So is it any wonder they want a say in keeping these students engaged as alumni? To provide that input, many larger institutions are decentralizing their alumni operations, meaning that colleges, schools, and faculties have their own alumni staff…

It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…

A few short years ago, as Facebook made the leap from dorm room to, well, every room, some alumni leaders wondered if Facebook's growing popularity would mean the end of reunion. Time has passed, and most alumni professionals have come to know and love Facebook--truly or out of necessity. On the whole, Facebook has proven itself friend not foe,…

On September 24, 2010, a group of about 20 women from across Europe have gathered at the University Women's Club. All eyes are on a large screen projecting streaming video from the Mount Holyoke College website. Photos of the Massachusetts campus flash by as the sound of an a capella group singing "Bread and Roses" fills the room. Soon,…

This article is the third in an occasional series on how colleges have tackled some of the basic challenges of internationalizing their campuses. Tufts University has long been an internationally focused institution. Yet in one area it has, until recently, been sorely lacking. Like many universities, Tufts made little attempt to connect with…

Blue State Digital, the company that helped catapult Barack Obama into the White House, is courting colleges. Some are welcoming the political rainmaker inside their wrought-iron gates. But some skeptics question whether what works in the digital war room of a political campaign can translate into the academic arena. The world of college fund…

Long gone are the days when being an alumnus with great connections and leadership skills meant that one would get the job as the senior alumni relations professional at one's alma mater. Institutions are now seeking alumni relations leaders armed with operational and leadership experience and an understanding of advancement methodology and best…

Trying to emulate the popularity of Web sites like Facebook and MySpace, hundreds of college alumni associations have begun to offer their own online social networks, seeking to stake a claim on the computer screens of current and former students, especially young alumni. Many of the sites have struggled to attract alumni and to keep them…

Mobile technology is an effective way of conveying information to alumni, especially during a major event. Alumni appreciate not only access to information in a convenient medium, but also efforts to engage with them through new technology. Like so many of the best ideas at Princeton University, the creation of Reunions Mobile emerged from…