Five worst enemies to alumni offices' long-range plans are identified: failure to dovetail office plans with institutional plans, turnover in personnel, not enough staff or money to meet goals, failure to review plans regularly, and structuring plans with too little latitude to shift priorities as needed. (MLW)

The IRS argues that income from alumni associations group life and medical insurance policies is business profit, not tax-exempt contributions to its member associations. The unrelated business income tax (UBIT) is described. (MLW)

Colleges and universities must develop complete and coherent marketing strategies that aim at communicating a solid, identifiable, and structured image and purpose to alumni and friends, and to their regional and national communities. Some examples of how a particular institution should structure its annual fund are provided. (MLW)

Conducted by the State Future Farmers of America officers and sponsored by FFA alumni in the State, the Oklahoma FFA Annual Leadership Training Camp is designed for chapter FFA officers. (JT)

Alumni organizations have special opportunities to influence the experience of prospective and current college students. This chapter explores programs that enhance connections between students and alumni. (Contains 12 references.) (Author)

Provides advice to small alumni offices on how to manage alumni relations and the annual fund campaign, noting that small offices need to develop a flexible attitude, consider the benefits of performing both tasks, work with people they can count on, manage their time carefully, and balance both activities. (MDM)

Oberlin College's alumni association group for gay and lesbian alumni provides a case study in setting up new affiliates. Comprehensive and practical guidelines that any interested alumni group can follow are needed. Groups that develop around sensitive issues raise the toughest questions for alumni administrators. (MLW)

A number of factors keep college alumni staff and development officers from forging cooperative relationships, and campus and graduates suffer as a result. These factors include competition for resources and professional opportunities and stereotypes of administrator roles and characteristics. Successful partnerships require shared values and…

Investigates predictors of college students' intent to join alumni chapters after graduation. Finds such intentions especially strong where respondents identified with university facets similar to alumni relations, reported or had thought of involving university-related accomplishments and activities, and saw alumni relations as instrumental in…

It is important for alumni associations to project a consistent image. This can be accomplished in part by adopting a logo, either similar to or different from the institution's, or by instituting a visual identity program that conveys the association's personality and suits its marketing purposes. (MSE)

Regardless of who publishes it, the campus or alumni magazine belongs to alumni. Specific alumni information can be included as either a separate piece, association agendas, reports of gatherings, class notes, personality profiles, celebrity features, or as an expanded alumni section. Examples from alumni magazines across the country illustrate…

Identifies principles of attracting alumni volunteers to community volunteer projects organized by college alumni organizations, considers ways alumni organizations get involved in community service projects, suggests benefits of such projects for alumni organizations, offers principles of successful partnerships with national service…

Stresses the value of community college alumni as college supporters, benefactors, and volunteers. Lists difficulties in organizing community college alumni associations. Reviews the history of the four-year college alumni movement. Suggests procedures for alumni identification and location, increasing involvement, organizational options, and…

Provides advice on buying alumni-development software, focusing on getting the necessary buy-in from staff and superiors, assessing existing policies and procedures, developing a realistic budget, writing a thorough request for proposals (RFP), assessing RFPs objectively, watching the demo with skepticism, evaluating what is shown, checking…

Developing creative and appealing new college alumni programs need not be laborious and time consuming. A variety of familiar events and items can be sources of inspiration: a staff retreat, professional conference, a bulletin board, a telephone call, or the phone book. A positive attitude plays an important role in designing interesting programs.…