Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)

This article proposes that the success of an alumni travel program depends on finding the right faculty leaders. Advice for selecting appropriate faculty includes learning as much as possible about the individual's interests and strengths, matching trips with enthusiastic professors, and considering potential benefits and disadvantages of faculty…

Some colleges and universities have found that alumni prefer to have ownership of their alumni association, and such a membership program can raise revenues for the institution while providing a valuable communication tool. A strong dues program can work well with an annual giving campaign. A variety of membership structures is possible. Details…

Tips are offered to college alumni directors and campus computer experts for communicating with each other regarding the institution's World Wide Web page. They concern making needs and capabilities clear and understanding the role of the other professional. (MSE)

Alumni administrators in private schools can participate in choosing and acclimating a new school head by pushing for an alumni constituency committee to meet candidates; asking candidates directly about alumni work; offering the new administrator early and wide exposure to alumni; and educating and promoting the new head. (MSE)

A student member of the University of Nebraska-Lincoln's student alumni association discusses numerous advantages of student participation with alumni, including contacts with campus officials, friendships, valuable networking opportunities, job-hunting assistance, and a sense of loyalty; the characteristics of good student members; and factors in…

Programming that involves both the alumni association and current students can build good working relationships, promote the alumni office, and help provide efficient student programming. The experiences of several colleges and universities illustrate the creative role alumni can play in campus programs. (MSE)

College alumni association mailings can be made more successful by targeting the audiences, delivering a strong proposition to readers, choosing a forceful format, and creating impressive copy. Efforts of the University of Minnesota, University of Iowa, and Southern Methodist University illustrate these principles. (MSE)

Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…

This document reports the results of a January 1995 survey of a random selection of 1,500 alumni who graduated from UCLA (University of California at Los Angeles) in June 1994; 440 (29 percent) responded prior to the specified deadline. A copy of the survey instrument is included with this report. Responses to the survey were compared with…

To provide the administration with a better sense of direction regarding the ongoing development of the college's alumni organization, a mail survey was conducted of a random sample of 200 McCook Community College (MCC), Nebraska, alumni. After a series of follow-up telephone calls, usable surveys were obtained for 65.5% of the sample (N=131).…

Discusses various sources of private funds available to community colleges, including foundations, alumni, life-income gifts and annuity programs, corporations, and auxiliary enterprises. Identifies key members of a college's resource development team and warns of risks of increasing dependency on private funds. (DMM)

The University of South Florida Student Ambassadors, two dozen students chosen by the alumni association, serve as the association's emissary to everyone from fellow students and top administrators to prospective donors and media. Student, campus, and community relations are discussed. (MLW)

From questionnaires received from 472 graduates of the School of Business of Southern Illinois University (Edwardsville), the following characteristics were determined: Industrial and ownership classifications of their employers, geographic location, organization size, and computer utilization in their employment environment; and the occupational…