Stories about young graduates grumbling about a variety of concerns, from the price of athletics tickets to a perceived lack of outreach from faculty they worked with as students, pop up frequently in chatter among alumni directors at conferences, on discussion boards, and in casual conversations between peers. The consensus is that…

Political advocacy is comprised of speaking on the behalf of a cause or participating as part of a political action group (Weerts, Cabrera, & Sanford, 2010). Because state financial support for public higher education has not been maintained at previous levels, higher education (HE) institutions have been recruiting alumni in an attempt to win…

Encountering disillusioned alumni throws a wrench into the already complicated science of alumni engagement. From Kay O'Dwyer and Quentin Derryberry, III's dealings with disgruntled graduates of their institutions, Emmanuel College in Massachusetts and Boston University (BU) respectively, they have learned an important lesson: Alumni do not get…

Developing an effective engagement strategy begins with an open mind and an outstretched hand. It requires alumni professionals to reconsider how alumni identify themselves within the institution, relinquish some control of the planning and execution of programs, and meet alumni where they are--on terra firma or online. But most of all, it…

As Villanova University embarked on a new strategic plan in 2009, the Division of Student Life placed a renewed emphasis on co-curricular leadership education (Gigliotti, 2014, in press). This Application Brief will highlight one of the new student leadership initiatives, the Student Leadership Forum in Washington, DC. Referred throughout the…

International alumni relations is about recognizing an important population that wants to be connected but often feels disengaged. This article shows how to engage international alumni by customizing programs to meet their needs. It suggests four areas of programming: brand awareness; career and life networking; resource development (fundraising…

With the decline in state and federal support for higher education continuing to plague colleges and universities across the U.S., many institutions are looking to increase the levels of support annually received from alumni and other constituencies. Research on alumni relations in American colleges and universities has historically focused on…

In an effort to leverage students' positive community engagement experiences as they transition to and become alumni, Portland State University (PSU) embarked on a pilot "Continuing Engagement Program." This article provides a rationale for this effort, an overview of the programmatic elements, lessons learned, and future engagement…

A growing number of U.S. institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways--so much so that it's encoded as a specific campaign goal. But, like fundraising goals, alumni engagement goals are not realized easily, overnight, or just because they're committed to paper. Lasting engagement takes…

With roots going back to 1986, the Student Team on Alumni Relations or STAR was one of the first student-alumni groups in Canada and routinely attracted capable and enthusiastic volunteers. It offered to appreciative, albeit small, student audiences a suite of popular programs, including job shadowing and goodie boxes parents could send to their…

Graduation day often includes an oration by a Vice-Chancellor or President reminding the newest cohort of alumni to "keep in touch" with their alma mater. Often, graduates dismiss this invitation instead of embracing this lifelong opportunity. As the only constant -- and constantly growing -- stakeholder group of higher education…

Alumni clubs and chapters are powerful tools for keeping alumni connected to each other and the institution, gathering insight into what alumni want from their alma mater, and even raising money for the institution. And while alumni leaders do not need to devote a large amount of their budget to create successful groups, they do need to ensure…

Connecticut College for Women and its Progressive Era sister colleges (Douglass, Simmons, Skidmore, and William Smith) are distinctive for the prominent vocational and service elements each college had in its original mission and curriculum. Historians however have often left Connecticut College for Women out of the story of American women's…

Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands…

Jeremiah Stevens, director of alumni relations at Lake Forest Academy in suburban Chicago, contends with a bit of an unusual challenge. He must manage and motivate not one but two alumni boards. While alumni professionals may not share Stevens' particular circumstances, they certainly can relate to a struggle to jumpstart a languishing board and…