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Direct linkPodlesnik, Christopher A.; Bai, John Y. H.; Elliffe, Douglas – Journal of the Experimental Analysis of Behavior, 2012
Reinforcing an alternative response in the same context as a target response reduces the rate of occurrence but increases the persistence of that target response. Applied researchers who use such techniques to decrease the rate of a target problem behavior risk inadvertently increasing the persistence of the same problem behavior. Behavioral…
Descriptors: Persistence, Behavior Problems, Reinforcement, Classical Conditioning
