Purpose: End-user participation is often encouraged to promote the uptake of Digital Livestock Technologies (DLTs). However, managing participation during DLT development can be challenging. We explore how participation decisions can impact end-users' engagement and attitudes towards the process, before suggesting strategies for improved…

Animal welfare is increasingly understood to be a key component of sustainable agricultural production. Southeast Asia and India are witnessing an emerging market for cage-free egg production. To evaluate the economic sustainability of cage-free policies in the region, it is critical to understand how this transition will affect farmers' costs and…

In the face of increasing consumer scrutiny of the food supply chain, communication practitioners have been determined to understand public perceptions of the food production process from 'farm to fork.' The beef industry has been of particular interest due to the relatively high production emissions and an increased level of public support for…

Research on blogs' role in public relations about animal agriculture production is limited at best. This case study set out to describe the characteristics of selected bloggers' writing about protein-related topics and issues, with a special focus on how the protein industry was represented, what themes were most common, and what the tonal…

Islamic boarding schools as educational institutions in Indonesia have contributed to national education in terms of the contribution of knowledge and figures in government. On the other hand, the limitations of pesantren funding sources must be solved by good entrepreneurial management so that pesantren are independent of donors or the…

Purpose: The paper investigates the multi-actor processes of knowledge co-production in the implementation of research-based on-farm demonstration with a focus on collaboration arrangements and areas of contention. Design/Methodology/Approach: Building on science studies and literature on farmer participatory research and extension, the paper uses…

Massive open online courses (MOOCs) offer a unique platform through which Extension can provide valuable education. We explored The Meat We Eat, a MOOC designed to create a more informed meat consumer and increase perceptions of transparency surrounding meat production. Compared to pretest respondents (n = 490), students who completed the posttest…

This manuscript is a published account of the 2019 Distinguished Lecture of the American Association of Agricultural Education (AAAE) Annual Meeting. The theme of this lecture is regenerative agriculture which the author considers to be one of the most important agricultural movements occurring today. The author speaks to fellow Agricultural…

Purpose: This paper is concerned with the impact of the University of California Cooperative Extension (UCCE) on regional productivity in California agriculture. UCCE is responsible for agricultural research and development (R&D), and dissemination of agricultural know-how in the state. Method/methodology/approach: We estimate the effect of…

As faculty continue to become generations removed from production agriculture, it may be difficult for some instructors to determine the production experience of students in their classrooms. This presents a unique issue in the broader field of agriculture education across disciplines in areas such as curriculum development and teaching…

To assist Extension professionals working in Texas's Little River Watershed with efforts to educate landowners about reducing amounts of bacteria there, we assessed motivations for and barriers to landowners' adopting best management practices (BMPs). We surveyed 275 landowners in the watershed. Respondents were at least somewhat familiar with…

Purpose: The present descriptive-analytical study aimed to rank the barriers of the application of the value chain in the context of rural entrepreneurship. Design/methodology/approach: The statistical population was composed of 125 entrepreneurs from the provinces of Tehran, Hamedan, and Golestan, Iran. Data were analyzed by the TOPSIS technique.…

Background: Experiential STEM (Science, Technology, Engineering, and Mathematics) learning increases STEM identity and belongingness in STEM communities. Experiential food systems education affects change agency and intention to effect change. But little work explores experiential STEM learning in field-based contexts. Purpose: Our project…

Purpose: Meat processing companies have the potential to raise farm and sector productivity by directly working with farmers. This study assesses how commercial companies can undertake the roles of innovation intermediaries to increase productivity in New Zealand's sheep and beef sector. Design/methodology/approach: This study uses a case study…

The threats of climate change to human society and natural ecosystems have become a devastating environmental problem for crop production and fish farming in Nigeria. This is partly because farmers and fisher folk are known to adopt age-old methods that do not counter current global warming and climate change effects. The purpose of this study was…