Environmental educators using animal companions can compel individuals to engage in pro-environmental behaviour by promoting environmental values, beliefs, and behavioural norms. This study examines how institutional context and mission influence the framing of these types of messages in live animal interpretive experiences. I compare three…

Discusses the changing function of the modern zoo from its merely recreational role to its newly emerging role as preserver of species, educator, and center for research. Describes the San Diego Zoo as the model for the modern zoo and provides tips for planning field trips to a zoo. (JM)