The concepts of technical feeling, perception, awareness, experience, consciousness and memory play a prominent role in those analogical moments within the technical aspect deriving from the sensitive dimension of our experience. These notions involve subjective technical sensitivities and feelings, belonging to the factual side of the technical modality. Technical perceptiveness, cognition, awareness and affect deserve analytical scrutiny. On the norm side, we encounter the requirement that a designed language intervention must have intuitive appeal, engendering in the experience of using it a technical consciousness of wholesomeness and satisfaction. Handling emotions productively in our subjective interaction with designs is therefore crucial. [For the complete volume, "A Theory of Applied Linguistics: ?magining and Disclosing the Meaning of Design. Educational Linguistics. Volume 65," see ED672528.]