Are colleges and universities doing enough to take advantage of Web 2.0 and social networking tools in their recruitment and retention efforts? "Not even close," says Sam Richard, a 23-year-old junior in the College of Public Programs at Arizona State University in Phoenix. Richard is one of six students in ASU's Student Ambassadors for…

True excellence in technology implementation emerges when IT, administrative, and academic leaders link IT to mission-critical institutional objectives, investing in hardware and software to serve an explicit purpose and a distinct population of users. This article illustrates that at public institutions of higher education in New Hampshire as…