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McKenna, Christopher J. – AILA Review, 2021
The contribution seeks to apply the principles of J. L. Austin's speech-act theories to the study of local business segregation in the Jim Crow South. In particular, it borrows the notions of illocutionary and perlocutionary force when examining the seemingly bland and prosaic statements that are often used to normalise segregation within the…
Descriptors: Films, Speech Acts, Rural Areas, Ethnic Studies
Lee, Chae Ho – Visible Language, 2010
Nakheel, a Dubai World Company has created the world's largest themed mall based on the narrative of Ibn Battuta, a 14th century Muslim explorer whose world travels are well documented. The Ibn Battuta Mall is located in the city of Dubai in the United Arab Emirates and utilizes a communication strategy called edutainment: a neologistic…
Descriptors: Foreign Countries, Muslims, Communication Strategies, Arabs