The Army has failed to meet recruiting benchmarks for the past two years. The Army wins through the recruitment and training of citizens as soldiers. This study utilized Ajzen's (1991) Theory of Planned Behavior as the framework underlying this work. The TPB asserts that behavioral intention is a measurable antecedent of behavior; work by Segal et al. (1999) and Bachman et al. (2000) has shown that intention to enlist is a valid antecedent to joining the military. This study aimed to understand the links between personal service beliefs and enlistment intention. Secondly, this study elucidated the role that trusted agents play in enlistment intention by determining how respondents characterize the service of close family member veterans and ascertaining how that characterization affects enlistment intention. Finally, this study explored potential changes to the Army educational apparatus to encourage more soldiers to complete undergraduate degrees and encourage young adult enlistment. The study found that enlistment intention of the sample at baseline was 18%. Statistical analysis yielded the following: African Americans were the most likely to have positive enlistment intention (1.8 times) and whites were the least likely to have positive enlistment intention (0.67 times). Individuals with baccalaureate degrees were more likely to (1.89 times) have positive enlistment intention than those respondents who did not. Lastly, those respondents making more than $30,000 a year were twice as likely to have positive enlistment intention as those who made less than $30,000 a year. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]