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Direct linkYang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Ehrensberger-Dow, Maureen; Delorme Benites, Alice; Lehr, Caroline – Interpreter and Translator Trainer, 2023
Recent developments in machine translation (MT) might have led some people to believe that soon professional translation will not be needed, but most translator trainers are aware of the high demand for the quality that MT systems cannot deliver without human intervention. It is thus important that professional translators, trainers and their…
Descriptors: Translation, Professional Education, Computational Linguistics, Computer Software
