This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

This research works on creating a hybrid Knowledge Recommendation System (KRS) for an Entrepreneurship Course using the Knowledge Graph (KG) and Clustering Technologies (CTs). The system aims at improving students' learning experience by providing relevant learning materials and even focusing on learner preferences. These results are already part…

Nowadays, e-learning is a significant learning option, especially in light of the COVID-19 pandemic. However, it is a very challenging task because, in online courses, tutors have no direct interaction with students, which causes most of them to lose interest and ultimately drop out of their studies. In regular classes, teachers can see how each…

Despite the growing use of large language models (LLMs) in educational contexts, there is no evidence on how these can be operationalized by students to generate custom datasets suitable for teaching and learning. Moreover, in the context of network science, little is known about whether LLMs can replicate real-life network properties. This study…

Intelligent Voice Assistants (IVAs) have become integral to many users' daily lives, using advanced algorithms to automate various tasks. Nevertheless, many users do not understand the underlying algorithms and how they work, posing potential risks to the competent and self-determined use of IVAs. This work develops three online training modules…

The field of Data Science has seen rapid growth over the past two decades, with a high demand for people with skills in data analytics, programming, statistics, and ability to visualize, predict from, and otherwise make sense of data. Alongside the rise of various artificial intelligence (AI) and machine learning (ML) applications, we have also…

Computational thinking (CT) skills of pre-service teachers have been explored extensively, but the effectiveness of CT training has yielded mixed results in previous studies. Thus, it is necessary to identify patterns in the relationships between predictors of CT and CT skills to further support CT development. This study developed an online CT…

Background: Despite global interest in the interface of Algorithmically-driven writing tools (ADWTs) and academic integrity, empirical data considering educators' perspectives on the challenges, benefits, and policies of ADWTs use remain scarce. Aim: This study responds to calls for empirical investigation concerning the affordances and…

Multimodal learning analytics (MMLA) integrates novel sensing technologies and artificial intelligence algorithms, providing opportunities to enhance student reflection during complex, collaborative learning experiences. Although recent advancements in MMLA have shown its capability to generate insights into diverse learning behaviours across…

Massive open online courses (MOOCs) have evolved rapidly in recent years due to their open and massive nature. However, MOOCs suffer from a high dropout rate, since learners struggle to stay cognitively and emotionally engaged. Learner feedback is an excellent way to understand learner behaviour and model early decision making. In the presented…

Purpose: This paper aims to center the experiences of three cohorts (n = 40) of Black high school students who participated in a critical race technology course that exposed anti-blackness as the organizing logic and default setting of digital and artificially intelligent technology. This paper centers the voices, experiences and technological…

Ethical considerations, including transparency, play an important role when using artificial intelligence (AI) in education. Explainable AI has been coined as a solution to provide more insight into the inner workings of AI algorithms. However, carefully designed user studies on how to design explanations for AI in education are still limited. The…

This study examines the opportunities and challenges of employing ChatGPT in higher education, identifies essential user competencies, and evaluates its impact in the absence of formal policy guidelines. A qualitative case study design involved interviews with 10 faculty members and 10 students at a federal university in the United Arab Emirates.…

In response to the significant disruption posed by emergent AI technology, we propose a four part framework for teaching and learning practice and development. Rather than focus on the specific technologies of the moment, this framework provides actionable suggestions for individuals with varying views of AI and its positive and negative…

Purpose: This study aims to examine if a pedagogical agent's expressed anger, when framed as a feedback cue, can enhance mental effort and learning performance in a multimedia learning environment than expressed happiness. Design/methodology/approach: A between-subjects experiment was conducted in which learners engaged with a multimedia learning…