This paper discussed the relationship between language, ecology, and culture, and claimed that the study of linguistic communication as pragmatics should not be confined to the traditional context, but should focus on a broader ecological environment. It analyzed the context of practical communication from the perspective of language ecology…

English is often ideologically constructed as a global language to facilitate intercultural communication between people of diverse cultural backgrounds. However, it still remains unknown to what extent English learning can enhance English learners' awareness of global diversity. Given the dominant population of English learners in China, it is of…

The image of country is overall impression and evaluation of the country itself given by countries and people at home and abroad. It is a concrete expression of the country's strategic resources and overall strength. Since the founding of the People's Republic of China, its national image has evolved over the past 70 years. It has realized the…

Different cultural aspects are always involved in tourism interpretation, and the process of tourism interpretation is also cross-cultural communication. If the cultural factors can be interpreted for the foreign visitors in a better way, it's beneficial to convey the cultural connotation of the scenic spot and it can be the communication more…

This paper analyzes dialogues between insurance sales agents and their clients in transformational rural China from the perspective of interactive frames, footings and discourse identities. Through the analysis of three types of talk, namely, friendship talk, institutional talk and task-oriented talk, the ambiguous and conflicting identities that…

Under the outbreak of the Coronavirus Disease 2019 (COVID-19) and the philosophy of "Ideological and Political Theories Education in all Courses (IPTEC)" by China's Ministry of Education, college curriculum reform has become a pressing issue in both form and content. Oral English course is characterized with flexible organization and a…

Writing as one of essential skills in English learning is attached more and more importance. English writing involves not only the application of lexicon and grammar, but also the construction of the text and the expression of the thought. For Chinese EFL learners, the common problem in English writing is that they tend to apply the Chinese…

This article discusses the importance of functional grammar and demonstrates its application to the teaching of reading among graded college students. Functional grammar holds that a discourse is composed of two levels: the interior level and the exterior level. Therefore, reading activities involve both linguistic elements and contexts.…

In many cultures, L2 students are reticent to engage in spontaneous oral L2 production. In Chinese culture, social norms tend to place value on accuracy, which tends to inhibit learners from authentic oral use of the target language. The purpose of this study was to consider the impact of costume, as used in L2 drama, on L2 selves, and attitudes…

This survey investigates to what degree the Chinese learners know about the discrepancies between Chinese and English thought patterns and their possible effects on English writing. Eighty-one students from North China Electric Power University participate in the survey. Qualitative and quantities approaches, involving the adoption of both…

Cross-cultural communicative ability is an important ability that college students should have in modern society. A successful cross-cultural communication is based on several factors. The basic one is the understanding of the target language culture. In order to avoid unnecessary misunderstandings it is necessary for college students to know…

Chinese EFL learners may have difficulty in speaking fluent and accurate English, for their speaking competence are likely to be influenced by cognitive, linguistic and affective factors. With the aim to enhance those learners' oral proficiency, this paper first discusses three effective models of teaching English speaking, and then proposes a…

Language is a part of culture, and plays a very important role in the development of the culture. Some sociologists consider it as the keystone of culture. They believe, without language, culture would not be available. At the same time, language is influenced and shaped by culture, it reflects culture. Therefore, culture plays a very important…

A deep cognition with translators' cultural frame of functionist reference can help instructors and teachers adjust and extend patterns and schemes of translation and generate the optimal classroom conditions for acquisition of the target language. The author of the paper, in the perspectives of motivational, cognitive and communicative…

As we all know, different people hold different views about politeness. To be polite, Leech thinks you should follow "Politeness Principle" while Levinson suggests paying attention to others' "Face Wants". Sometimes what the Chinese people considered to be polite may not be true according to western culture. In order to…