The introduction of the HyFlex modality provides students with increased flexibility to choose how they participate in a course. This flexibility extends to guest speakers allowing for synchronous interaction with students to occur across long distances. The following article outlines how instructors can incorporate international guest speakers…

In this article we discuss the use of RapidMiner, a data science software platform, in a Database Management Systems course. For further understanding of the database and the skill learned, students are given an assignment to complete, to not only use another software beside SQL Server Management Studio but also translate their findings in a more…

This research presents an in-class activity and accompanying homework assignment designed to encourage students to engage in critical thought about managerial decisions made by a real-world company that appeared on the hit reality show "Shark Tank." This alternative approach to teaching cost-volume-profit (CVP) analysis helps students…

We conducted a survey of about ten different pedagogical tools with students of seven different small undergraduate business classes with average class size of 27 students. We propose that the higher the students' agreement with specific pedagogical methods the higher their motivation as well as their learning outcomes. A statistical significance…

Positioning and repositioning continue to be critical topics in business strategy, and yet a review of current business research syllabi from several institutions showed that very few institutions teach the analytical underpinnings of how perceptual maps can be created using multidimensional scaling and how they should be interpreted. At the…

We use Markov chain Monte Carlo (MCMC) analysis to construct a three-question math quiz to assess key skills needed for introductory finance. We begin with data collected from a ten-question criterion-referenced math quiz given to 314 undergraduates on the first day of class. MCMC indicates the top three questions for predicting overall course…

This study proposes and empirically tests a novel approach for promoting student-alumni engagement in the business school curriculum. Groups of students conduct semi-structured interviews with alumni. The primary goals of the assignment are for students to observe how class concepts are applied in practice, and to explore careers within their…

Students routinely take part in group assignments, but many faculty fail to provide a supportive work environment. The author argues the value of team building and introduces a conceptual framework for developing multipart group assignments. The author's purpose is to provide management faculty a framework for an interactive group assignment in an…

Applied research is a course that has been taught to develop and effectively assess critical thinking skills in marketing students. A modified version of the problem-solving model using explicit problem-solving processes is employed in the design of course material and delivery. Assessment data support students' ability to critically think at both…

The authors examine effects on student performance, from applying different deadline strategies to online assignments in face-to-face principles of macroeconomics courses. Students in one section were required to complete weekly adaptive learning assignments. Students in the second section were required to complete the adaptive assignments only…

Frequently in Management Science courses, instructors focus primarily on teaching students the mathematics of linear programming models. However, the ability to discuss mathematical expressions in business terms is an important professional skill. The authors present an analysis of student abilities to discuss management science concepts through…

It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g.,…

The author describes a theoretically eclectic exploratory assignment that helped students in a managerial communication class practice and advance a comprehensive range of leadership skills. Specifically, the author combined E. M. Eisenberg, L. H. Goodall, and A. Tretheway's (2014) model of leadership with pertinent concepts from the theory of…

Assurance of learning (AoL) processes for continuous improvement and accreditation require business schools to assess program goals. Findings from the process can lead to changes in course design or curriculum. Often AoL assignments are embedded into existing courses and assessed at regular intervals. Faculty members may evaluate an assignment in…