This article presents a curated collection of nine teaching innovations presented at the Association for Business Communication 89th conference in the "oil capital of the world," Tulsa, Oklahoma, as well as online, in October 2024. Many of the MFA presenters demonstrated how AI can be used, integrated, and analyzed in business…

Artificial intelligence assignments lead this article's 11 teaching innovations selected from the "My Favorite Assignments" presented at the 2023 Association for Business Communication's (ABC's) 88th Annual International Conference held in the Mile-High City: Denver, Colorado, USA. Pedagogy presented here also includes ideas to enhance…

This article offers readers 13 teaching innovations debuted at the 86th annual meeting of the Association for Business Communication held online. Assignment topics presented here include personal and professional development as well as oral communication and presentation skills. Additional assignment support materials--instructions to students,…

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the…

Readers can explore 13 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference hosted online. Typically held in a large hotel ballroom, this year's "My Favorite Assignment" sessions were adapted to an asynchronous virtual conference. These assignments are designed to teach…

This article features 12 teaching innovations presented at the 2020 Association for Business Communication (ABC) annual international conference held online due to the global COVID-19 pandemic. Readers can explore the classroom methods designed to enhance students' individual and career skills, critical thinking, teamwork, and report writing…

As a practical and applied course, Business and Professional Communication is an excellent opportunity to blend theory and practice, prepare students with the knowledge and skills they will need in the "real world," and continually innovate and experiment to meet the ever-changing communication needs of the workplace. Whether filled with…

As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

This article offers readers 13 teaching innovations debuted at the 2018 Association for Business Communication's annual conference in Miami, Florida. The ideas include communication analysis, client assessment and reporting, and oral presentations--all designed to enhance students' communication skill building. Additional assignment support…

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

The author describes a theoretically eclectic exploratory assignment that helped students in a managerial communication class practice and advance a comprehensive range of leadership skills. Specifically, the author combined E. M. Eisenberg, L. H. Goodall, and A. Tretheway's (2014) model of leadership with pertinent concepts from the theory of…

Purpose: The purpose of this paper is to suggest ways in which business educators can interact successfully with reflective learning journals (RLJs). Specifically, the research was interested in how students used RLJs and how educators assessed these RLJs. Design/methodology/approach: In total, 31 RLJs, submitted as part of an international…

This paper examined the practice of using LinkedIn as a tool for teaching students how to create a professional online presence. A descriptive analysis of student LinkedIn profiles revealed that students included some basic requirements, but many students still neglected to fully complete the profile, thereby leaving out some important information…

This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…