Problem-solving is an essential undergraduate learning outcome that also supports students' professional success. The creative problem-solving model (CPS) (Isaksen et al., 2011) facilitates the development of these skills and aligns well with the scope of public relations (PR). The current study investigates student perceptions of an assignment…

This Best Practices article outlines 10 tips relative to teaching a course in Nonviolent Communication (NVC). It outlines suggestions for readings, activities, and projects throughout a semester-long undergraduate course. The article addresses how students can learn both the theory and practice of nonviolence by means of readings and activities…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

The digital landscape for teaching and learning increasingly supports the inclusion of multimedia-based instructional strategies. In higher education, a culminating class project or final assignment often requires students to synthesize, analyze, and create content using a variety of communication modalities. Such projects, when closely aligned…

Much recent STEM research indicates that course integration improves the student learning experience and fosters stronger connections among concepts and skills; this study attempts to evaluate whether or not students learn the design process more fully in the integrated version of a required first-year course, Design Thinking in Technology.…

Courses: This semester long activity can be employed in any communication classroom and is designed particularly to provide first-time graduate student instructors (GSIs) with a theory-based assessment tool. As such, the article is appropriate for graduate-level pedagogy classes. Objective: To introduce a theory-based, critical thinking activity…

Courses: Communication Activism; Public Advocacy; Social Movements; Public Speaking; Persuasion; Argumentation; Public Sphere. Objectives: This semester-long activity helps students implement a solutions--strategies--tactics framework into their advocacy work. More specifically, students learn to (1) designate, research, and assess the causes of…

This study gathered longitudinal and descriptive data on the nature of the basic communication course, continuing a tradition dating back to 1968. Now in its ninth iteration, convenience sampling and hard copy distribution of the survey instrument resulted in a total of 188 respondents (21 from two-year schools, 167 from four-year schools). This…

This study focused on designing a flood-risk education program to enhance 15-year-old students' flood-risk perception. In the flood-risk education program, learning processes were modeled in such a way that the arousal of moderate levels of fear should prompt experiential and analytical information processing. In this way, understanding of flood…

This article, the first of a two-part series, presents 13 teaching innovations debuted at the 2016 Association for Business Communication's annual conference. The second edition of "My Favorite Assignment" will be published in the fall 2017 "Business and Professional Communication Quarterly". Assignments include international…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Using data from a unique undergraduate marketing math course offered in both traditional and online formats, this study looks at four dimensions of course evaluation: overall evaluation, perceived competence, perceived communication, and perceived challenge. Results indicate that students rate traditional classes better on all four dimensions.…

This article describes the design of a learning community that paired an English Composition and a Public Speaking course at the New York City College of Technology (City Tech) and explains the embedded teaching strategies: flexible scheduling, integrated assignments, and a place-based (Brooklyn) focus. These tactics, developed with the aim of…

The U.S. Department of Education (ED) wishes to remind states, districts, schools, students, staff, families, and guardians as well as communities about the importance of: (1) addressing the prevention of infectious disease in schools, including the seasonal flu, viral meningitis, enterovirus, and Ebola; and (2) ensuring the continuity of teaching…