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Direct linkDe Houwer, Jan – Learning and Motivation, 2006
Implicit measures such as the Implicit Association Test (OAT) have recently become popular as tools in research on evaluative conditioning. The reason is that these measures are thought to be impervious to changes in valence that are due to conscious propositional knowledge about the relation between the conditioned stimulus (CS) and the…
Descriptors: Association Measures, Conditioning, Stimuli, Interrater Reliability
Rothermund, Klaus; Wentura, Dirk; De Houwer, Jan – Journal of Experimental Psychology: General, 2005
In their comment on K. Rothermund and D. Wentura, A. G. Greenwald, B. A. Nosek, M. R. Banaji, and K. C. Klauer agreed that salience asymmetries can be a source of Implicit Association Test (IAT) effects. The authors applaud this conclusion but point to problems with the other points that Greenwald et al. made. The authors have difficulties…
Descriptors: Construct Validity, Association Measures, Psychometrics, Test Interpretation
