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Nosek, Brian A.; Greenwald, Anthony G. – Psychological Bulletin, 2009
In their review of validity of the Implicit Association Test and affective priming, J. De Houwer, S. Teige-Mocigemba, A. Spruyt, and A. Moors identified validity with establishment of "basic theoretical understanding" of the measures. It is agreed that theoretical understanding has an important role in making measures more valid and useful.…
Descriptors: Test Validity, Predictive Validity, Association Measures, Pragmatics
Greenwald, Anthony G.; Nosek, Brian A.; Banaji, Mahzarin R.; Klauer, K. Christoph – Journal of Experimental Psychology: General, 2005
The Implicit Association Test (IAT) requires responding to category contrasts such as young versus old, male versus female, and pleasant versus unpleasant. In introducing the IAT, A. G. Greenwald, D. E. McGhee, and J. L. K. Schwartz (1998) proposed that IAT measures reflect mental structures involving the nominal features of the IAT's categories…
Descriptors: Construct Validity, Association Measures, Psychometrics, Test Interpretation

Zakaluk, Beverley L.; And Others – Journal of Reading, 1986
Since prior knowledge is positively linked with reading comprehension, methods of measuring prior knowledge are important. A word association test is a useful technique for evaluating topic familiarity and enables the teacher to make decisions about how much additional information is needed for students to process a text successfully. (SRT)
Descriptors: Association Measures, Associative Learning, Prior Learning, Reading Comprehension
Rothermund, Klaus; Wentura, Dirk; De Houwer, Jan – Journal of Experimental Psychology: General, 2005
In their comment on K. Rothermund and D. Wentura, A. G. Greenwald, B. A. Nosek, M. R. Banaji, and K. C. Klauer agreed that salience asymmetries can be a source of Implicit Association Test (IAT) effects. The authors applaud this conclusion but point to problems with the other points that Greenwald et al. made. The authors have difficulties…
Descriptors: Construct Validity, Association Measures, Psychometrics, Test Interpretation
Bjerstedt, Ake – 1994
Included in an interview with 50 experts who have a special interest in peace education and represent 22 countries, this report documents and discusses answers to the question: "What do you think of first when you hear the words 'peace education'?" Part 1 of the report presents a summary of some of the major aspects of the answers…
Descriptors: Association Measures, Discussion, Elementary Secondary Education, Foreign Countries