In two studies, we investigated implicit gender stereotypes of successful managers. Using an adaptation of the Implicit Association Test (IAT) named the Successful Manager IAT (SM-IAT) in Study 1, we found that male participants were more likely to implicitly associate men with successful manager traits and women with unsuccessful manager traits…

Implicit and explicit stereotypes toward the title Ms. were examined. Participants read a short description of a target person whose title of address varied (Ms., Mrs., Miss, Mr.). They then rated the person on agentic and communal traits and completed an Implicit Association Test. Replicating earlier research (Dion, 1987), at an explicit level,…

Using explicit, self-report measures, past research has found that heterosexual men, relative to heterosexual women, often attribute more sexuality to women's behaviors. In the present studies, the Implicit Association Test was used to determine if these findings held at the automatic processing level. The results of Study 1 were consistent with…

Examines relationship between results on Attitudes toward Women Scale and free response listing of thoughts in measuring 79 male, 81 female college students' attitudes about women's roles and issues. Both sexes responded more traditionally to Equal Rights Amendment and working mothers and less traditionally to shared household tasks, suggesting…

A semantic differential measure of the attributions of the term feminist was developed and administered to 768 college students. Principal components analysis resulted in five factors: general evaluation, behavioral characteristics, political orientation, sexual preference, and gender classification. Internal replication and stability of the…