Leadership remains an elusive, yet critical, component of a program's effectiveness. While most would suggest that leadership is easily recognized, this too often means that "managers" are simply supporting people's particular interests and priorities. There are many theories and models of leadership. Most people have probably personally witnessed…

Whether one works for Nike or in a library, it is tough to attract an audience. That is where smart marketing can make all the difference. Even though libraries do not have millions of dollars to spend on slick Madison Avenue ad campaigns to entice today's teens, librarians do have access to the media that kids love, and that is a great place to…