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The Hidden Arrow in the FedEx Logo: Do We Really Unconsciously "See" It?
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Ke, Shih-Chiang; Gupta, Ankit; Lo, Yu-Hui; Ting, Chih-Chung; Tseng, Philip – Cognitive Research: Principles and Implications, 2023
The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…
Descriptors: Visual Perception, Cues, Cognitive Processes, Prior Learning
Analyzing Visual Attention during TAP Learning and the Effect of Epistemic Beliefs on the Understanding of Argument Components
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Cheng, Chia-Hui; Yang, Fang-Ying – International Journal of Science Education, 2022
The purpose of this study was to analyze visual attention during students' learning of Toulmin's argument pattern (TAP) and the effects of epistemic beliefs in science on the understanding of argument components. A total of 43 undergraduates were recruited through the Internet. Online questionnaires targeting beliefs about knowledge in science…
Descriptors: Visual Perception, Attention, Persuasive Discourse, Epistemology
The Roles of Various Forms of Attention in Temporal Processing Deficits in Chinese Children with and without Dyslexia
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Wang, Li-Chih; Yang, Hsien-Ming – Learning Disability Quarterly, 2020
This study examined the extent to which Chinese children with dyslexia show temporal processing deficits in addition to deficits in various forms of attention. In total, 104 Chinese children in primary school (Grades 3-6) were recruited in Taiwan. Half of the children were identified as having dyslexia, and the other half were typically developing…
Descriptors: Foreign Countries, Grade 3, Grade 4, Grade 5
Peer Assessment of Webpage Design: Behavioral Sequential Analysis Based on Eye-Tracking Evidence
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Hsu, Ting-Chia; Chang, Shao-Chen; Liu, Nan-Cen – Educational Technology & Society, 2018
This study employed an eye-tracking machine to record the process of peer assessment. Each web page was divided into several regions of interest (ROIs) based on the frame design and content. A total of 49 undergraduate students with a visual learning style participated in the experiment. This study investigated the peer assessment attitudes of the…
Descriptors: Eye Movements, Measurement, Peer Evaluation, Web Sites
Tracking Learners' Visual Attention during a Multimedia Presentation in a Real Classroom
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Yang, Fang-Ying; Chang, Chun-Yen; Chien, Wan-Ru; Chien, Yu-Ta; Tseng, Yuen-Hsien – Computers & Education, 2013
The purpose of the study was to investigate university learners' visual attention during a PowerPoint (PPT) presentation on the topic of "Dinosaurs" in a real classroom. The presentation, which lasted for about 12-15 min, consisted of 12 slides with various text and graphic formats. An instructor gave the presentation to 21 students…
Descriptors: Majors (Students), Human Body, Paleontology, Foreign Countries
Proceedings of the International Association for Development of the Information Society (IADIS) International Conference on e-Learning (Prague, Czech Republic, July 23-26, 2013)
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Nunes, Miguel Baptista, Ed.; McPherson, Maggie, Ed. – International Association for Development of the Information Society, 2013
These proceedings contain the papers of the International Conference e-Learning 2013, which was organised by the International Association for Development of the Information Society and is part of the Multi Conference on Computer Science and Information Systems (Prague, Czech Republic, July 23-26, 2013). The e-Learning 2013 conference aims to…
Descriptors: Conference Papers, Educational Technology, Electronic Learning, Technology Uses in Education