In "Marketing Today's Academic Library", the author uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended…

A group of 40 elementary school librarians in the greater Phoenix area of Arizona were invited to participate in a study of the effects of an experimental school library motivational program on library use, library attitudes, and reading attitudes of elementary school students. Librarians at 13 schools participated, with 11 completing the study.…

Investigates effects of media on attitudes of fourth- and seventh-grade students toward mentally handicapped using three treatments and discussion at each grade level. One group viewed "The Hayburners"; companion book was read to another group; third was exposed to both book and film; control group did neither. (17 references) (EJS)

This book provides some helpful tools that will allow teachers to use children's literature as a vehicle for modifying cultural stereotypes. The sections contain short summaries of 239 carefully selected children's books, each of which features main characters who contribute to an understanding of one's cultural heritage and ways to modify a…

Intended for teachers, librarians, and reading specialisits, the articles in this collection of essays address the problem of how to determine, capture, and then maintain children's interest in the reading process. Preceded by biographical information on the contributors and a brief introduction, the essays have been placed into one of four major…