For this report on a two-year Peace Corps project designed to implement educational television (ETV) into Colombia schools, the Peace Corps Volunteers who participated are investigated. The history and experience of these Volunteers in the Peace Corps are sketched first. Next, the consequences for them of serving in a large, integrated, special…

A broad overview of a two-year Peace Corps project designed to implement educational television (ETV) in Colombia is presented in this report. The project is briefly described in an opening section, including discussions of the Peace Corps' goals, Colombia's conditions and need for ETV, the Volunteers, organization of the project, telecasting, the…

For a report on a two-year research project designed to evaluate the introduction of educational television in Colombian schools by the Peace Corps, "critical incidents" which were collected from the utilization Volunteers (those in the field who were serving as educational television consultants) are presented. The first part of the…

For a report on a two-year Peace Corps project designed to implement educational television (ETV) in Colombia, the persuasive and defense arousal effects of several kinds of appeals that might be used to persuade Colombian teachers to adopt new teaching practices were investigated. Subjects, who were 100 Colombian public primary school teachers…

Discusses simultaneous airing by three commercial networks and influence on viewers' attitudes of The Great American Values Test, a 30-minute informational program designed to affect viewers' values about environmental issues, racial equality, and sexual equality. The program's effectiveness at influencing behavior was proven by a field…

Reviews Bower's "The Changing Television Audience in America," third in a benchmark series tracing public opinion from 1960 to 1980, which indicates that television audiences are better educated and more critical today than in 1960. Public acceptance remains high but there is an increased concern over television's effects on children. (MBR)