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Ernst, John M.; Heesacker, Martin – Journal of Counseling Psychology, 1993
College students (n=113) participated in study comparing effects of elaboration likelihood model (ELM) based assertion workshop with those of typical assertion workshop. ELM-based workshop was significantly better at producing favorable attitude change, greater intention to act assertively, and more favorable evaluations of workshop content.…
Descriptors: Assertiveness, Attitude Change, College Students, Higher Education
Harris, Jeff E.; Heesacker, Martin – 1987
Learning and attitude change are two cognitive processes essential to therapeutic change in counseling. Recently two cognitive models that reflect current research and theory, one focusing on learning and the other on attitude change, have each been applied to counseling with promising results. Martin's cognitive instructional counseling (CIC) is…
Descriptors: Attitude Change, Cognitive Processes, Counseling Techniques, Counseling Theories
Peer reviewed Peer reviewed
Heesacker, Martin – Journal of Counseling Psychology, 1986
Results of the application of the Elaboration Likelihood Model (ELM) to a counseling context revealed that more favorable attitudes toward counseling occurred as subjects' ego involvement increased and as intervention quality improved. Counselor credibility affected the degree to which subjects' attitudes reflected argument quality differences.…
Descriptors: Attitude Change, College Students, Counseling, Counselor Performance
Heesacker, Martin – 1986
This paper highlights three sources that may have important implications for the future of social influence research in counseling. The first source presented is a major new literature review by P. Paul Heppner et al. that reviews the literature on social influence on counseling and updates earlier reviews. The discussion focuses on three main…
Descriptors: Attitude Change, Counseling Techniques, Counseling Theories, Research Utilization
Heesacker, Martin – 1984
The importance of high levels of involvement in counseling has been related to theories of interpersonal influence. To examine differing effects of counselor credibility as a function of how personally involved counselors are, the Elaboration Likelihood Model (ELM) of attitude change was applied to counseling pretreatment. Students (N=256) were…
Descriptors: Attitude Change, College Students, Counseling Techniques, Counseling Theories
Peer reviewed Peer reviewed
Heppner, P. Paul; Heesacker, Martin – Journal of Counseling Psychology, 1982
Examined interpersonal influence processes within an actual counseling context over an average of eight sessions. Results indicated that counselor experience level did not affect client perceptions of the counselor and perceived counselor expertise, attractiveness, and trustworthiness did change over time, but not in the same direction. (Author)
Descriptors: Attitude Change, College Students, Counseling Effectiveness, Counselor Characteristics
Heesacker, Martin; Petty, Richard E. – 1981
Sixty-five female undergraduate students who were either standing or reclining listened to a tape-recorded counterattitudinal speech containing either strong or weak arguments. Their evaluations revealed a significant interaction between posture (standing or reclining) and quality of arguments (strong or weak) on a measure of attitude change.…
Descriptors: Attitude Change, Audiences, Cognitive Processes, College Students
Peer reviewed Peer reviewed
Petty, Richard E.; Heesacker, Martin; Hughes, Jan N. – Journal of School Psychology, 1997
Reviews a contemporary theory of attitude change, the Elaboration Likelihood Model (ELM) of persuasion, and addresses its relevance to school psychology. Claims that a key postulate of ELM is that attitude change results from thoughtful (central route) or nonthoughtful (peripheral route) processes. Illustrations of ELM's utility for school…
Descriptors: Adolescents, Attitude Change, Change Agents, Children