Greater Attitude change will occur when counterattitudinal messages are presented to uncommitted, rather than committed audience members. Persons who perform a counterattitudinal act with potential aversive consequences for the audience show greater attitude change than those for whom the possibility of harmful consequences is low. (Author)

The authors employ earlier research as a springboard from which to further investigate the relative resistance to counterpropaganda of attitude change resulting from counterattitudinal advocacy and from passive exposure to a persuasive message. Two hundred and twenty-six undergraduate students enrolled in summer session courses in sociology,…

This study extended previous research based on an aversive consequences interpretation of counterattitudinal advocacy effects by hypothesizing that persons who prepare counterattitudinal messages for an ostensibly familiar audience will report greater attitude change than persons who prepare messages for an unfamiliar audience. (Editor)

Some systematic procedures are suggested that can be utilized by states as they move toward the development of educational accountability programs. Each of the steps outlined: (1) identification of the appropriate message sources, (2) specification of communication objectives, (3) analysis of relevant publics, (4) determination of particular…

This study tested two primary hypotheses concerning the effects of mispronunciation on the ratings of source credibility. First, as the number of mispronunciations presented by a speaker increases, audience ratings of source credibility will decrease. Second, the effects hypothesized in the first statement will be stronger for audiences at a more…