Included are 73 reports of research on the impact of instructional media on attitude formation and change. General observations about the findings, including procedures most and least likely to produce the desired attitudinal outcomes, are also detailed. (Author/JEG)

Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR)

It was found that a student's attitude toward a specific college course could be measured and improved by applying cognitive dissonance theory assumptions in a formal plan of attitudinal change. (MM)

This study was conducted to identify the specific techniques filmmakers use to plan and produce persuasive films and to determine if these techniques are related to six guidelines identified by Simonson in 1979 that, if included in the planning, production, or use of mediated instruction, will contribute to the development of desired attitudinal…

This review identified over 140 media/attitude studies and categorized them according to the type of media and type of attitude investigated. This categorization made it possible to determine if identifiable relationships existed between instructional media and attitudes of viewers. The literature on experiments dealing with three types of…

Discusses the type and scope of positive relationship existing between mediated instruction and learner attitudes, and documents successful situations that produce attitudinal outcomes. (JOW)

A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…

Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up…

This study was conducted to determine if viewing a commercially prepared videotape containing written and aural subliminal messages was more effective at producing weight loss than a videotape containing the same content, but without the subliminals. Participants included undergraduate and graduate students from Iowa State University (N=51) who…

Cognitive dissonance theory assumptions were used in a formal program of attitude change. The objective was first to improve subject attitudes toward an instructional activity, then subject achievement in this instructional activity was measured to determine if achievement was influenced by subject attitudes toward instruction. Two hundred…

The use of media in persuasive messages was investigated in five studies addressing: (1) the effectiveness of realistic media in such messages; (2) interaction of field dependence/independence or hemisphericity with media type in persuasive message delivery; and (3) whether mediated messages should be designed differently for learners with…

Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…