This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is performed in the following steps: (1) Psychological constructs are selected to detect problems in performing the target behavior, and data are gathered on these constructs.…

Previous studies have pointed out the importance of empathy in improving attitudes toward stigmatized groups and toward the environment. In the present article, it is argued that environmental behaviors and attitudes can be improved using empathic perspective-taking for inducing empathy. Based on Batson's Model of Altruism, it was predicted that…