We begin with the premise that empathy adds value as a strategic marketing skill. Getting into the heads and hearts of consumers enables tailored offerings and tactics that meet the unique, richly contextualized needs of a given target audience segment. The advent of marketing automation and artificial intelligence (AI) is predicted to make…

Environmental interpretation can improve sustainability by mitigating the negative impacts of nature-based recreation. However, we do not fully understand the psychological factors that influence interpretation's efficacy in changing human behaviours. Specifically, the role of emotions has been understudied within environmental psychology and…

This research investigated the effectiveness of a forgiveness education program on reducing anger and ethnic prejudice and improving forgiveness in Iranian adolescents. There were 224 (Persian, Azeri, and Kurdish) male and female students in 8th grade who were selected from 3 provinces: Tehran, Eastern Azerbaijan, and Kurdestan. Schools were…

This qualitative study was concerned with describing the lived experience of conversion in the lives of third- and greater-generation Seventh-day Adventist (Adventist) young adults. Fourteen participants were asked to describe both their formational faith experiences as well as their conversion experiences. A hermeneutical analysis found that a…

The objective of this study is to examine the changes in the self-respect, anxiety, and depression levels of the sportspeople studying at various departments of Selçuk University. The study group is constituted by totally 280 university students, 106 of whom doing individual and 174 doing team sports, being 123 females and 157 males. In the…

Cooney, Shealy, and Arvold (1998) wrote a widely-cited paper that described four belief structures of prospective teachers and argued the structures can aid in describing the ways beliefs change and the influence of authority on the individual. In this paper, we investigate the impact of this manuscript on the field. We first conducted a…

Getting to understand patterns and causes of motivational changes experienced by language learners while studying a foreign language can be of significant value. This paper aims to explore patterns of such fluctuations at the tertiary level. Through a dynamic systems perspective, this study employed Retrodictive Qualitative Modelling to generate…

This case study examines the design and facilitation of a Massive Open Online Course (MOOC) that focused on attitudinal learning about the topic of animal behaviour and welfare. Findings showed that a team of instructors worked together collaboratively towards realising learning goals and found the experience rewarding. While learners had mixed…

Recent societal trends indicate more tolerance for homosexuality, but prejudice remains on college campuses. Speaker panels are commonly used in classrooms as a way to educate students about sexual diversity and decrease negative attitudes toward sexual diversity. The advent of computer-delivered instruction presents a unique opportunity to…

This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is performed in the following steps: (1) Psychological constructs are selected to detect problems in performing the target behavior, and data are gathered on these constructs.…

The ACT Against Violence Parents Raising Safe Kids program (ACT-PRSK) is an interactive violence prevention program developed by the American Psychological Association for parents of young children. The program teaches and supports parents in the areas of child development, roots and consequences of violence, anger management for adults and…

This study examined the relationship between incoming information and a person's attitude. The conclusions imply the existance of a cognition, affect, behavior conceptualization of attitude dynamics. (Author/JB)

This monograph examines the emotions of love and fear and proposes that an individual's understanding of his loving and fearful responses is fundamental to his interactions with himself and with others. This guide is designed to facilitate such understanding. A definition of love is provided in chapter I and fear is explored in chapter II. Chapter…

Psysiological and behavioral indices of emotional arousal and mood during performance in a simulation game were investigated. The hypotheses tested were: (1) there will be attitude change following participation in the social simulation game, Ghetto; (2) this change in attitude will be related to the players' emotional involvement in the game as…