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Peer reviewedLull, James; Cappella, Joseph – Communication Quarterly, 1981
Presents a new approach to attitude measuring that provides a comprehensive index of favorability and salience, the primary attributes relevant to the study of any attitudinal issue. The new technique effectively separates indifferent research subjects from those who are neutral toward attitudinal issues. Discusses methodological advantages and…
Descriptors: Attitude Change, Attitude Measures, College Students, Communication Research
Download full textElsworth, Gerald R.; Coulter, Frank – 1977
This monograph reports the development of a semantic differential designed to measure professional self perception in student teachers. Seven scales were identified by factor analysis of the responses of 396 student teachers to 56 adjectival pairs used to rate the concepts "Myself,""Myself as I would like to be,""Myself as…
Descriptors: Attitude Change, Evaluation Criteria, Factor Structure, Foreign Countries
