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| Journalism Quarterly | 4 |
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| Surlin, Stuart H. | 9 |
| Kosak, Hermann H. | 2 |
| Gordon, Thomas E. | 1 |
| Gordon, Thomas F. | 1 |
| Tate, Eugene D. | 1 |
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Download full textGordon, Thomas F.; Surlin, Stuart H. – 1973
Random telephone surveys in a northern and a southern city were initiated to determine attitudes toward "informative" and "direct reference" mass media political advertisements. Responses were organized in regional, social, and racial categories. The results quantified reactions to the two types of political messages of blacks…
Descriptors: Advertising, Attitudes, Beliefs, Differences
Peer reviewedSurlin, Stuart H. – Journalism Quarterly, 1977
Attempts to document the attitudes of the public--especially the black, poorly educated, and powerless sub-groups of the public--concerning the need for minority ownership of radio stations that feature minority programming. (Author/GW)
Descriptors: Attitudes, Blacks, Community Attitudes, Community Surveys
Peer reviewedSurlin, Stuart H. – Journalism Quarterly, 1976
Descriptors: Attitudes, Authoritarianism, Ethics, Journalism
Kosak, Hermann H.; Surlin, Stuart H. – 1973
Graphic design decision-makers assume that graphic design preferences vary among demographic groups. This assumption was tested on a population of 200 college students reflecting a valid demographic distribution in four categories: sex, community size, income, and occupational status. Subjects were asked to rank order their preferences for four…
Descriptors: Attitudes, Design, Design Preferences, Graphic Arts
Peer reviewedSurlin, Stuart H.; Gordon, Thomas E. – Journalism Quarterly, 1977
Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)
Descriptors: Advertising, Attitudes, Individual Characteristics, Media Research
Peer reviewedTate, Eugene D.; Surlin, Stuart H. – Journalism Quarterly, 1976
Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)
Descriptors: Attitudes, Cross Cultural Studies, Higher Education, Humor
Surlin, Stuart H.; Kosak, Hermann H. – 1974
Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…
Descriptors: Advertising, Attitudes, Commercial Art, Communications
Surlin, Stuart H. – 1977
This study tests the hypothesis that discrepant information will receive greater exposure and will reach the desired audience when presented within the context of a news/documentary television program (task-oriented programming) instead of televised entertainment (non-task-oriented programming). After 134 college students completed a scale that…
Descriptors: Attitudes, College Students, Information Seeking, Information Sources
Surlin, Stuart H. – 1973
The highly rated television program series, "All in the Family," was used to test the relationship between attitudes espoused by televised characters and attitudes held by viewers of this type of television programing. On the basis of survey questionnaires, it was condluded that people who hold dogmatic and, especially, racist beliefs find…
Descriptors: Attitudes, Beliefs, Bias, Broadcast Industry
