This study showed that subjects who reasoned at the conventional moral level were politically conservative, while preconventional subjects favored violent radicalism. The seemingly intimate relationship between the logical structures of moral argumentation and the content of political idealogy is discussed. (Author/JB)

Hypothesizes that stimulus exposure with consistency and redundancy enhances favorability, while exposure with inconsistency and change lowers favorability. The overall frequency effect suggests that inconsistent and changing contiguous associates impair, not reverse, the exposure-favorability relationship. (MB)

Contrasts college students' concepts in 1950 and 1970 about what constitutes the good life." Finds that while both groups do not differ much in their ideals, the 1970 group is less tradition-oriented and about equally divided as to whether present American society is satisfactory. (MB)

A second study examined subjects' ratings of liking for an adventure program which was presented to them either in an uncut version or with the violence deleted. (Author/JMB)

Actual similarity on a variety of attributes (sociodemographic, background characteristics, attitudes, and behaviors) was investigated in a large sample of friendship pairs among 773 high school boys and 1,106 girls. The data were collected through structured, self-administered questionnaires in classrooms. (Author/JMB)

This experiment was designed to examine the reinforcing effects not only of similar-dissimilar attitude statements, but also names of liked-disliked persons in a discrimination learning task. (Author)

Results of this study indicated that attitude conditioning increased with age and that the increase appeared to be a function of contingency awareness and perhaps also a function of the older subjects' having greater facility in transferring symbolic meaning. (Author)

Using Fishbein's formulation relating attitude to the evaluation of attributed characteristics and belief strength, an attempt was made to determine how each variable contributed to predictive accuracy. A pattern emerged suggesting three types of characteristics: physical, moral, and a third which contributed nothing to predictability. (JB)

Illustrates a general strategy for detecting motives that people wish to conceal. Subjects were college students. (MP)