Concludes that supermarket tabloid readers are not one homogeneous group with one set of needs and wants from newspapers. (FL)

Concludes that a single television counter advertisement concerning a brand of aspirin did not cause viewers to lessen appreciably their attitude favorability toward the brand. (GT)

Reports that seeing the film "All the President's Men" had more influence on college students' attitudes toward the press than on their political attitudes; notes that party affiliation was a significant predictor for some of the variables investigated. (GT)

Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)

Concludes that the public's negative attitude toward the news media is beginning to mellow. (FL)

A factor analysis of survey responses from 57 church or religion editors of daily newspapers indicated that 18 editors were "neutral" (more concerned about objective reporting than about statements of belief or practices), 28 were "humanists" or "relativists," and 11 were "believers" or…

Attempts to document the attitudes of the public--especially the black, poorly educated, and powerless sub-groups of the public--concerning the need for minority ownership of radio stations that feature minority programming. (Author/GW)

Explores the effects on one of President Jimmy Carter's major opinion-shaping efforts on individuals' beliefs about the energy crisis. Concludes that his "Energy Week" may have caused people to take the crisis more seriously, but did not change their attitudes about energy matters. (FL)

Examines interpretation of Robert Frank's photographic essay (1) to discern the experiences evoked by the essay, (2) to establish the relationship between "projected" and "stated" interpretations, and (3) to determine the extent to which "stated" interpretations resemble "ideal" interpretations. (FL)

Reanalyzes recent data on newspaper editors' attitudes and behavior toward journalism prizes. Reports that most newspapers have policies that encourage prize seeking. (MM)

Concludes that public relations people view editors' newspaper positions fairly accurately but that the reverse is not true. (FL)

A survey of 210 Texas residents revealed a preference for local and independent ownership of newspapers, although the quality of independent and group-owned papers was rated about the same. (GT)

Reveals that the direction of a review can have a significant effect on audience interest in and evaluation of a film. (FL)