Hypothesizes that the ability to create an attitude which would be resistant to later persuasive attack depends largely on whether the attitude is initially induced through direct persuasion or self-persuasion. Reviews a study designed to determine which technique produces greater resistance to subsequent persuasive attacks. (MH)

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

Assesses student belief and involvement in 10 paranormal phenomena. Findings show 99 percent of the sample expressed belief in at least one. Students expressing these beliefs achieved significantly lower course grades. Discusses instructor's role in combating unfounded beliefs and fostering critical thinking. (NL)

The major objectives of a project initiated by the Canada Council in 1976 were to develop measures of subjective social indicators and to examine factors responsible for variation in those indicators across Canada and over time. Subjective social indicators are interpreted as measures of personal perceptions, preferences, attitudes, and values.…

The paper explores sex-role determinants of interpersonal interaction and reviews various theories of equity in human interaction. Equity is interpreted as occurring in human interaction when all participants in a relationship receive equal outcomes relative to their inputs. The document is presented in four major sections. Section I reviews…