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Ball-Rokeach, S. J.; DeFleur, M. L. – Communication Research--An International Quarterly, 1976
Focuses on audience dependency on media as information resources and discusses alteration of audience beliefs, behavior, or feelings as a result of mass communicated information. (MH)
Descriptors: Attitudes, Audiences, Behavioral Science Research, Conceptual Schemes
Bodaken, Edward M.; Sereno, Kenneth K. – Western Speech Communication, 1976
Descriptors: Attitudes, Behavioral Science Research, Conceptual Schemes, Higher Education

Saltiel, John; Woelfel, Joseph – Human Communication Research, 1975
Advocates a theory of attitude formation and change based on the concept that attitudes are dependent on the number of messages from which they are formed. (MH)
Descriptors: Attitudes, Behavior Theories, Behavioral Science Research, Cognitive Processes

Daly, John A. – Human Communication Research, 1978
Presents a conceptualization that there is a strong relationship between the personality characteristic of communication apprehension and a set of theoretically relevant behaviors. Predicts an empirical distinction between apprehension and attitude, and compares three self-report measures of apprehension. (JMF)
Descriptors: Attitude Measures, Attitudes, Behavior Patterns, Behavioral Science Research
Dobson, Judith E.; Dobson, Russell L. – 1975
This paper presents and discusses a model of a comprehensive educational system committed to humane education. The value of a school experience is determined by the quality of the living experience that occurs in the school. This experience generally does not include at present a systematic realization of humane potential on the elementary level.…
Descriptors: Accountability, Attitudes, Behavioral Objectives, Behavioral Science Research