An attempt to determine the predictive and correlational validity of the Parental Attitude Research Instrument was made by comparing attitudes identified through the PARI with other independent measures of behavior and attitudes of the same sample. (Author)

Failure to establish a strong relationship between attitudes and buying behavior may indicate that the personality-consumer behavior link is mediated by some social mechanism, such as differential propensities toward advice-seeking. Undergraduates (N=75) completed two measures of attitudes, a questionnaire consisting of 10 consumer decisions and…

The development of Q methodology is briefly reviewed, and the methodology itself is briefly described. Finally, a number of the issues are raised relating to the use of Q. Q methodology can have fruitful applications if it is not used indescriminately. Appropriate use of Q requires careful attention to the way the problems being researched are…