The findings demonstrate: (1) an evaluative or attitude factor underlies the Semantic Differential scales used when a person rates both his own orientation toward an issue and the perceived orientation of another; and (2) that factor scores accurately discriminate between persons holding and perceiving favorable and unfavorable attitudes.…

The development of Q methodology is briefly reviewed, and the methodology itself is briefly described. Finally, a number of the issues are raised relating to the use of Q. Q methodology can have fruitful applications if it is not used indescriminately. Appropriate use of Q requires careful attention to the way the problems being researched are…