In the present article we re-examine one of the most deeply entrenched assumptions in modern attitude research, namely, that implicit social cognition is a product of associations between mental representations. More precisely, we argue that the analysis of implicit social cognition in psychology is curtailed by the widespread adoption of the…

Background: Staff explanations about challenging behaviours of people with intellectual disabilities are purported to play a significant role in the way they respond to them. Despite attempts made in research to understand the mechanisms of causality, a lack of association between attributions, emotions and behaviours is reported. This study…

This study developed and tested a model to identify the predictors of retirement planning based on an extension of the theory of planned behavior ([TPB], Ajzen, 1991) that included individual differences in proactivity and time discounting. The results showed that personal attitudes, sense of control, social influence, and stable traits have a…

Focuses on audience dependency on media as information resources and discusses alteration of audience beliefs, behavior, or feelings as a result of mass communicated information. (MH)

The theoretical part of this study defines and clarifies the term "opinion," which is widely neglected in attitude research. It treats opinions in a phenomenological sense. Drawing upon the theory of Rokeach (1968) about "value attitude systems," the study constructs a model which considers opinion as a hierarchical structure…

Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…

This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college…

An important area for communication researchers has been the relationship between persuasive messages and their impact on attitudes, beliefs, and behavior. A model is presented to clarify the relationship between persuasive messages and attitudes. In an effort to establish the validity of the model, six hypotheses are set forth concerning the…

Suggests that adults are quicker to learn to match the performance of a model similar to themselves in attitude if he is competent. Similarity of the model interferes with rate of learning if he is incompetent. Tables, graph, and bibliography. (RW)

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…