Reviews Hanson's findings that laboratory research tends to demonstrate a positive correlation between attitudes and behavior while field research does not. This article, by adding date of publication, shows that the trend over time, presumably because of improved methodology, is toward more positive correlations in both settings. (Author/JAC)

This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college…

Presents research which shows that under standardized conditions of free recall, subjects report arguments more consistent with their attitudes than inconsistent. (MB)

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

Presents a conceptualization that there is a strong relationship between the personality characteristic of communication apprehension and a set of theoretically relevant behaviors. Predicts an empirical distinction between apprehension and attitude, and compares three self-report measures of apprehension. (JMF)