An attempt to determine the predictive and correlational validity of the Parental Attitude Research Instrument was made by comparing attitudes identified through the PARI with other independent measures of behavior and attitudes of the same sample. (Author)

This paper presents an investigation of the association between similarity of interests and likability in a manner as nearly comparable as possible to earlier attitude and personality research. The finding of a strong, positive relationship between similarity of interests and likability would be significant for two reasons. First, it would…

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

The contingency hypothesis suggests that spouses who marry down the social class scale while striving to move up will be relatively unhappy with their luck in the marriage market. This hypothesis is examined in this article. (Author)

This experiment asked Clinical Psychology and Counseling graduate students to evaluate the mental health of strangers using attitude statements and behavior statements purported to refer to fictitious strangers. Holding behavior statements constant, strangers displaying attitudes dissimilar to the students' were rated as significantly more…

The University of Evansville basketball team and others associated with it were killed in an airplane crash in December, 1977. The University had to decide how to respond to the tragedy. Advice received from other universities was based upon impression rather than systematic data collection. At Evansville, interviews were held with 87 students who…